Acquiring new customers has become really difficult and expensive. Instead of focusing on sales and marketing, Product-led companies now focus on improving their product and making it their main marketing channel.
In this interview with Eric Boduch, co-founder at Pendo, we discuss Product-led growth. What the heck is that and how can a new SaaS business become product-led?
Key takeaways: - How to structure your organisation in a product-led manner - How traditional roles evolve in the product-led era - How can a product with a steep learning curve apply the 'show/don't tell' principle without risking