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What is Product-led growth

A talk by Eric Boduch
Founder and Chief Evangelist, Pendo

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About this talk

Acquiring new customers has become really difficult and expensive. Instead of focusing on sales and marketing, Product-led companies now focus on improving their product and making it their main marketing channel.

In this interview with Eric Boduch, co-founder at Pendo, we discuss Product-led growth. What the heck is that and how can a new SaaS business become product-led?

Key takeaways: - How to structure your organisation in a product-led manner - How traditional roles evolve in the product-led era - How can a product with a steep learning curve apply the 'show/don't tell' principle without risking

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Eric Boduch

Eric Boduch serves as the Founder, Board Member, VP of Marketing and Chief Evangelist of Pendo.io.

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