In this interview with Alan Klement, Partner at Revealed and author of the book "When coffee competes with Kale", we are discussing one of the hottest topics of our days: Jobs-to-done framework (JBTD).
Alan explains to me what is the JBTD framework and gives actionable examples of how we can use it to build new products or optimise existing ones.
Key Takeaways: - What is the Jobs-to-be-done framework? - How can we use it to develop successful products? - How can we use it to optimise our products according to what the users really want?