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The practical use of user research data

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About this talk

Living in the product-led era comes with changes in how are we approaching product development and optimisation. User research is not perceived as a theoretical exercise we should do once in a while but as a necessity.

In this interview with Paulina Wojciak, we are exploring some practical examples of how user research data can lead to actionable changes and optimisations in the product.

Key takeaways: - What user research can give you that product analytics cannot - What is the critical difference between speaking with external testers versus your real users and customers - What is the role of personas in your Product-led user research process

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Paulina Wójciak

Paulina brings over 10 years experience in the technology industry, building and developing not only products and services but also growing software engineering and product teams.