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The Flywheel model and its application to SaaS products

A talk by Eric Keating
VP of Marketing, Appcues

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About this talk

The Product-Led Growth Flywheel is a proven framework for growing your business through investing in a product-led user experience. In this discussion with Eric Keating, VP of Marketing at Appcues, he is explaining the Flywheel model and how Product-led businesses can use it to segment their users and optimise their performance.

Key Takeaways: - What is the Flywheel model? - How can we do user segmentation with the Flywheel mode? - What actionable insights can this segmentation offer us?

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