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SaaS Product Engagement: A Simple (Yet Genius) Strategy by Sherlock

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About this talk

In this interview with Sherlock's CEO Derek Skaletsky, we are exploring a simple (yet genius) strategy to perform product engagement scoring that gives actionable insights to pretty much all the company's functions, from the Marketing and Product to Customer Success and Sales, from the Activation phase until the Referral.

Watch this amazing interview and comment on your questions or thoughts below. Super useful for SaaS product CEOs, Product Managers, Product marketers and Customer success.

Key takeaways: - How to use product engagement events to score your users - How can you prevent customer churn by quickly reacting on activity churn - How can you optimise your marketing campaigns in a product-led manner

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Derek Skaletsky

Helping SaaS businesses master the revenue lifecycle at Sherlock. Former founder at Knowtifyio & Traackr.

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