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How to build a Product-led onboarding for complex products

A talk by Ashwin Gupta
Growth and Product Strategy, VWO

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About this talk

How can we onboard users in a complex yet powerful SaaS product? Do we always need to offer a self-serve experience?

In this interview with Ashwin Gupta, Head of Growth at VWO, we are discussing how VWO is nailing user onboarding and activation through customer success excellence at scale.

Key Takeaways: - How to onboard users at scale without risking activation - How to convert MQLs to PQLs - How to deal with your product's steep learning curve in a product-led manner

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Ashwin Gupta

Product and Growth Expert with an entrepreneurial flair and strong experience in the B2B space. Hands-on, roll-up-your-sleeves kind of guy who analyzes and solves tough business and product problems.

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