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How to use OKRs to effectively align and manage your product team

A talk by Bruce McCarthy
Author, Speaker, Founder, Product Culture

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About this talk

OKRs are getting more and more popular these days as a communication tool that helps product teams align better. But, like every tool, if it's not used correctly it can prove useless or even counterproductive.

In this interview with Bruce McCarthy, author of Product Roadmaps Relaunched and Founder of Product Culture, we are discussing how Product teams can adopt OKRs to align themselves with the highest vision and strategy of the business.

Key Takeaways: - How to use OKRs effectively - Common mistakes when adopting OKRs internally - What is the intersection between OKRs and customer feedback

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Bruce McCarthy

Ever since he was a child, Bruce has been making things. Having spent a lifetime as a builder and innovator, today he has a passion for helping teams work together better to develop compelling products and services. He’s been called the face of Boston product management and (for Top Gear fans) the product management Stig.