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How to use Jobs-to-be-done in Product development

A talk by Stuart Balcombe
Owner / Consultant, Customer Discovery Sprints

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About this talk

In this discussion with Stuart Balcombe, he is sharing with me his process of conducting qualitative research, in the form of customer interviews, in order to support product development decisions and minimise their risk.

Key Takeaways: - How to design and launch a research project to validate product decisions - How to collect and organise the insights - What to ask users and how

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Stuart Balcombe

Stuart helps early-stage SaaS companies build better products by getting closer to their customers and focusing on outcomes, not outputs.

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