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How to use soft signals to qualify your users

A talk by Elad Levy
Head of Growth, Fixel

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About this talk

Can we forecast what our customers need based on simple signals of behaviour? The answer is yes.

Elad Levy, Co-founder and Head of Growth at Fixel shares with us specific cases where simple actions might prove to be more important than we thought and drive actions from our side which might prevent churn.

Key takeaways: - Which are the soft signals that reveal the users' struggle - What actions to trigger when you identify these soft signals - When is the right time to automate your reactions to these signals

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Elad Levy

Veteran digital marketer with over 9 years of experience in Web Analytics, working with major local and international brands in Software, Retail, Banking, Network Television, and other industries.

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