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How To Use Product Events To Send The Right Onboarding Emails

A talk by Jane Portman
Co-founder & Head of Product, Userlist

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About this talk

The most effective onboarding emails are event-triggered and not time-triggered any more. You want your customers to receive emails that they actually want to read instead of an irrelevant set of emails that will end up in the junk folder.

In this hands-on interview, Jane Portman, Co-founder at Userlist is sharing the most important events based on which we should trigger onboarding emails to our customers. She is providing real examples and a more practical than theoretical approach on how to set them up yourself.

Key takeaways: - What's the difference between properties and events - Which are the events and properties you should track - Which are the use cases that you should fire an event-triggered email to support onboarding

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Jane Portman

Jane Portman is a UI/UX consultant specializing in web application design, co-founder of Userlist and host of UI Breakfast Podcast. At Userlist, Jane's goal is to provide flawless UX and help users be awesome at their customer messaging.

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