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How to use cold emailing effectively

A talk by Guillaume Moubeche
Founder & CEO, Lemlist

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About this talk

For a long time, we marketers have abused the right to email potential customers. These days, any type of cold approach is more difficult than ever.

In this interview, Guillaume Moubeche is showing us real examples of cold emailing campaigns that worked amazingly for him and his business, Lemnist, while they were still an early-stage business.

Key takeaways: - How to go from 0 to 1 in building a super successful cold email campaign - How to personalise for success - How to stay cool and interesting in the eyes of your potential customers even when you are cold approaching them

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Guillaume Moubeche

Guillaume is a Co-founder and CEO of Lemlist, the coolest email automation software ever created. In a year he and his team grew Lemlist from 0 to 8000+ customers worldwide (more than $250,000 ARR) without any fundings.

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