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How to move upmarket with Product Qualified Leads

A talk by Moritz Dausinger
Founder, Refiner

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About this talk

In this interview with Moritz Dausinger, we are discussing the concept of Product Qualified leads and how they can help us improve the quantity and the quality of our conversions.

Moritz is sharing with us his definition of PQLs which doesn't only include activation criteria and helps us understand how can we optimise our sales process.

Key Takeaways: - What is a PQL? - Why should we care about PQLs and how to define them?

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