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How to do product-led sales

A talk by Francis Brero
Co-founder & CRO, MadKudu

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About this talk

This whole product-led discussion has raised the bar really high for some tech businesses up to the point that sales are not considered necessary if your product is good enough. But is this true or it a myth?

In this interview with Francis Brero, we are busting some common myths about product-led businesses and explaining how sales are not expired but just...different in the product-led era.

Key Takeaways: - How to do sales in a product-led organisation - How popular businesses like Slack or Invision actually do sales - How your product can signal you that you need to reach out and try to upsell

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Francis Brero

Francis Brero is the Co-founder and Chief Revenue Officer of MadKudu, the leading marketing operations platform for B2B.

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