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How to do lead research and prospecting like a boss

A talk by Mark Colgan
Director & B2B SaaS Digital Marketing Consultant, Yellow O

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About this talk

How can we do effective lead prospecting? Which are the tools and strategies we need to use to be efficient in our outreach and BD efforts?

In this interview with Mark Colgan, he is sharing his 15 strategies on how to do lead prospecting like a boss if you are a SaaS founder.

Key Takeaways: - How to use signals, intent data or similar technologies to do lead prospecting - How and what to scrape - Which are the tools that will automate all these processes for you

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Mark Colgan

Mark helps companies optimise their Sales and Marketing strategies with their Marketing Technology Stack to acquire new customers, increase LTV of existing customers and reduce churn.

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