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How to align your Go2market with your User Onboarding

A talk by Wes Bush
Founder & President, Product-Led Institute

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About this talk

Should we go to market with a free trial or a freemium model? What is the Bowling alley framework? How can we onboard users in a self-serve manner if we have a steep learning curve?

All these questions are answered in this fast Q&A with the author of the book 'Product-led Growth' and CEO of Productled.com, Wes Bush.

Key takeaways: - Which are the circumstances under which you should consider a free trial or a freemium model - How to optimise your user onboarding - How to deal with your steep learning curve

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Wes Bush

Wes Bush is the host of the Product-Led Summit and founder of the Product-Led Institute.

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