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How to align all functions with the North Star metric

A talk by Adelina Peltea
VP of Growth, Holded

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About this talk

The traditional company structure had each function working in a small silo. The modern startup environment requires a more horizontal approach, small multidisciplinary teams working under the same metric.

But, while this is nice theory, few companies are actually implementing it effectively with the use of a North Star metric. In this interview, the former VP of Marketing at Typeform, Adelina Peltea, is sharing with us the secrets of finding and implementing a North Star metric along with practical examples from Typeform and clients she has worked with.

Key takeaways: - What is the North Star metric and why it's super important - How to find your North Star metric - How to deal with the cultural change that the North Star metric's introduction comes with

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Adelina Peltea

Adelina is a SaaS expert with 10+ years of experience in leadership positions in Europe and Asia. Currently Interim VP of Marketing at Typeform, a series B SaaS startup based in Barcelona.

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