The traditional company structure had each function working in a small silo. The modern startup environment requires a more horizontal approach, small multidisciplinary teams working under the same metric.
But, while this is nice theory, few companies are actually implementing it effectively with the use of a North Star metric. In this interview, the former VP of Marketing at Typeform, Adelina Peltea, is sharing with us the secrets of finding and implementing a North Star metric along with practical examples from Typeform and clients she has worked with.
Key takeaways: - What is the North Star metric and why it's super important - How to find your North Star metric - How to deal with the cultural change that the North Star metric's introduction comes with