The product-led approach is rapidly changing the way we are approaching new products and customers. The silos give their place to cross-functional, multi-disciplinary teams that work under the same goals.
In this interview with Kieran Flanagan, VP of Marketing and Growth at Hubspot, we are exploring how Hubspot managed to shift from a purely marketing-led business to a product-led one. Kieran is teaching us how to build high-performing cross-functional teams that are set for success.
Key takeaways: - How to change from a marketing-led to a product-led structure - How to break the internal silos with effective goal setting - How Hubspot proactively added freemium elements to its go2market in order to keep dominating