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How can we build high performing cross-functional teams in a product-led organisation

A talk by Kieran Flanagan
VP Marketing, HubSpot

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About this talk

The product-led approach is rapidly changing the way we are approaching new products and customers. The silos give their place to cross-functional, multi-disciplinary teams that work under the same goals.

In this interview with Kieran Flanagan, VP of Marketing and Growth at Hubspot, we are exploring how Hubspot managed to shift from a purely marketing-led business to a product-led one. Kieran is teaching us how to build high-performing cross-functional teams that are set for success.

Key takeaways: - How to change from a marketing-led to a product-led structure - How to break the internal silos with effective goal setting - How Hubspot proactively added freemium elements to its go2market in order to keep dominating

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Kieran Flanagan

Kieran Flanagan has a proven track record in helping SaaS businesses, from start-ups to enterprise-level grow their traffic, users, and revenue.

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