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Behavior-Driven Customer Messaging for SaaS: Three Blueprints You Can Use

A talk by Jane Portman
Co-founder & Head of Product, Userlist

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About this talk

In the previous interview with Jane, she shared with us the most important events we need to take into consideration when emailing our customers. But what exactly should we send?

In this interview with Jane Portman, Co-founder at Userlist, we are digging deeper into exactly what you need to send, what specific campaigns you need to have running.

Key takeaways: - What to send, when to send it and how does this need to look - How to segment your campaigns according to users' product maturity - How to convert more free users with the right timely emails

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Jane Portman

Jane Portman is a UI/UX consultant specializing in web application design, co-founder of Userlist and host of UI Breakfast Podcast. At Userlist, Jane's goal is to provide flawless UX and help users be awesome at their customer messaging.

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