Is paid acquisition a no-touch tactic or we don't know how to run it effectively? Which metrics should we optimise for? How can we figure out our ideal CAC?
All these questions and more are answered in this genius interview with Jake Steiner, former Head of Performance at Typeform. Jake is sharing with us 5 -not so known- secrets to scaling our paid acquisition.
Key takeaways: - How your LVP tells you exactly what type of marketing you need to run - Which are the activation metrics you should optimise for and how to find them - How to attribute non-click channels