Paulina brings over 10 years experience in the technology industry, building and developing not only products and services but also growing software engineering and product teams. She has 6 years experience in user research helping companies to understand their users. She is currently CEO of Qualaroo, a user research platform for UX Designers, owned by San Antonio, Texas-based venture equity firm, Scaleworks. She is driving the company’s growth by being at the intersection of product management, design, analytics, marketing, and operations. Paulina is also a keynote speaker and mentor and has been a pioneer for leading the path for women in the technology industry. She is an avid book reader, has a passion for UX research and neuroscience and loves to travel.