Bruce is proud to say that, as a young man, he used LEGOs to obtain food and attract a mate. Those critical goals accomplished, in 1987 he made his first foray into the online marketplace, listing goods for sale using a 300-baud modem. Bruce brought this experience to iMarket, inc., where he created the world’s first online lettershop and mailing house, followed by its first virtual datamart. Bruce is a serial entrepreneur and leader of product teams in organizations ranging from startups like NetProspex to market leaders such as Art Technology Group, Oracle and D&B. Along the way, he has demonstrated leadership in areas ranging from marketing to acquisitions (on both sides of the table) to partnerships, design, agile enablement, product management and development. Bruce founded Product Culture in 2018 Product Culture to help cross-functional teams improve their ability to solve customer problems in a scalable and profitable way. Learn about the movement at productculture.com Steve Blank said about Bruce's new book, Product Roadmaps Relaunched: How to Set Direction While Embracing Uncertainty, “It’s about time someone brought product roadmapping out of the dark ages of waterfall development and made it into the strategic communications tool it should be. McCarthy and team have cracked the code.” Bruce is a prolific writer, organizer, and sought-after speaker at product management, development, and innovation events around the world. He leads the Boston Product Management Association and is a regular judge at Harvard Business School's New Venture Competition.